Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 2nd edition 
 - xxv, 845, [22] pages :  colour illustrations ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0072537140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ARN