TY  - BOOK
AU  - Arnould,Eric J.
AU  - Price,Linda
AU  - Zinkhan,George M.
TI  - Consumers
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072537140
U1  - 658.8342 
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
ER  -