TY  - BOOK
AU  - Kotler,Philip
TI  - Rethinking marketing: sustainable market-ing enterprise in Asia 
SN  - 0130465445 (pbk.)
U1  - 658.80095 
PY  - 2003///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references; About the authors.  - Preface.  - Introduction.  About the sustainable market-ing enterprise model.  - Pt.  I.  Sustainable.  Ch.  1.  Drive your sustainability loop.  - Pt.  II. Market-ing.  Ch.  2.  Analyse your landscape.  Ch.  3.  Design your archtecture.   Strategy : "How to win the mind share".  Tactic : "How to win the market share".  Value : "How to win the heart share".  Ch.  4.  Balance your scorecard.  - Pt.  III.  Enterprise.  Ch.  5.  Build your inspiration, culture and institution.  Inspiration.  Culture.  Institution.  - Epilogue.  Putting it all together.  -  Appendix 1.  The Asian landscape.  - Appendix 2.  Generic architecture for facing the crisis
ER  -