TY  - BOOK
AU  - Newsom,Doug
AU  - Kruckeberg,Dean
AU  - VanSlyke Turk,Judy
TI  - This is PR: the realities of public relations 
T2  - Wadsworth series in mass communication and journalism
SN  - 0534562639 (paperback)
U1  - 659.2 
PY  - 2004///]
CY  - Belmont, CA
PB  - Wadsworth
KW  - Public relations
ER  -