Mirvis, Philip H.,  1951- <br/><br/>
To the desert and back :  the story of one of the most dramatic business transformations on record / 
Philip Mirvis, Karen Ayas, George Roth 
 - [1st ed.] 
 - San Francisco, Calif :  Jossey-Bass,  c2003 
 - xiv, 257 p. :  ill. ;  24 cm. 
<br/><br/>Preview : The View from the Desert.  - Pt.  I : Turnaround.  1.  Wake-Up Call.  2.  Rebuilding the Business.  -  Pt.  II : Takeover.  3.   Merger or Takeover?  4.  Going into Therapy.   5.  Revolution and Chaos.  - Pt.  III : Transforming the Organization.  6.  180 Leaders in Charge.   7.  Community or Cult? 8.  The McVan den Bergh Clan.  - Pt.  IV : Transforming the Business.  9.  Growing a Market : Foods.  10.  Growing a Brand : Fats.  11.  Cascading Change : Uniquisine, Calve, Royco, and Nassaukade.   - Part V : Transfer.  12. To the Desert.  13.  The Legacy of Growth.  - Part VI : Takeaways for Leading Change.  14.  Change Models and Methods.  15. Change as Theater.  16. Holistic Integration.  - Appendix 1 : Cast of Characters-Then and Now.   - Appendix 2 : Learning History.  - Notes and Sources.  - Acknowledgments.  - About the Authors.   - Index. 
<br/><br/><label>ISBN: </label>0787966770 (hbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Unilever N.V.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consolidation and merger of corporations--Netherlands--Case studies.<br/>Corporate reorganizations--Netherlands--Case studies.<br/>Food industry and trade--Netherlands.<br/>International business enterprises--Case studies.
<br/><br/><label>Dewey Class. No.: </label>338.761664009492  / MIR