TY  - BOOK
AU  - Mirvis,Philip H.
AU  - Ayas,Karen
AU  - Roth,George
TI  - To the desert and back: the story of one of the most dramatic business transformations on record 
SN  - 0787966770 (hbk.)
U1  - 338.761664009492 
PY  - 2003///
CY  - San Francisco, Calif
PB  - Jossey-Bass
KW  - Unilever N.V
KW  - Consolidation and merger of corporations
KW  - Netherlands
KW  - Case studies
KW  - Corporate reorganizations
KW  - Food industry and trade
KW  - International business enterprises
N1  - Preview : The View from the Desert.  - Pt.  I : Turnaround.  1.  Wake-Up Call.  2.  Rebuilding the Business.  -  Pt.  II : Takeover.  3.   Merger or Takeover?  4.  Going into Therapy.   5.  Revolution and Chaos.  - Pt.  III : Transforming the Organization.  6.  180 Leaders in Charge.   7.  Community or Cult? 8.  The McVan den Bergh Clan.  - Pt.  IV : Transforming the Business.  9.  Growing a Market : Foods.  10.  Growing a Brand : Fats.  11.  Cascading Change : Uniquisine, Calve, Royco, and Nassaukade.   - Part V : Transfer.  12. To the Desert.  13.  The Legacy of Growth.  - Part VI : Takeaways for Leading Change.  14.  Change Models and Methods.  15. Change as Theater.  16. Holistic Integration.  - Appendix 1 : Cast of Characters-Then and Now.   - Appendix 2 : Learning History.  - Notes and Sources.  - Acknowledgments.  - About the Authors.   - Index
ER  -