Riezebos, H. J., 1960- Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra - Harlow, England : Financial Times/Prentice Hall, 2003 - xvi, 331 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0273655051 (pbk.) 9780273655053 (pbk.) Subjects--Topical Terms: Brand name products.Product management. Dewey Class. No.: 658.827 / RIE