TY  - BOOK
AU  - Chaffey,Dave
TI  - Internet marketing: strategy, implementation and practice 
SN  - 0273658832 (pbk.)
U1  - 658.84 
PY  - 2003///
CY  - Harlow
PB  - Prentice Hall/Financial Times
KW  - Internet marketing
KW  - Internet
N1  - First published 2000; Includes bibliographical references and indexes; Preface.  - Guided tour.  - About the authors.  - Acknowledgements.  - Pt.  1.  Internet marketing fundamentals.  1.  An introduction to internet marketing.  2.  The internet micro-environment.  3.  The internet macro-environment.  - Pt.  2.  Internet strategy development.  4.  Internet marketing strategy.  5.  The internet and the marketing mix.  6.  Relationship marketing using the internet.  - Pt.  3.  Internet marketing : implementation and practice.  7.  Achieving online service quality.  8.  Interactive marketing communications.  9.  Maintaining and monitoring the online presence.  10. Business-to-consumer internet marketing.  11.  Business-to-business internet marketing.  - Glossary.  - Subject index. - Name index
ER  -