Managing external relations / 
edited by Frank Albrighton and Julia Thomas 
 - Buckingham [U.K.] ;  Philadelphia, Pa. :  Open University Press,  2001 
 - xvi, 170 p. :  ill. ;  23 cm. 
 - Managing universities and colleges : guides to good practice / series editors, David Warner, David Palfreyman .
<br/><br/> First published 2001 
<br/><br/>Series editors' introduction.   - List of figures and tables.  - Preface.  - Notes on contributors.  - 1.  What is external relations for? / Frank Albrighton and Julia Thomas.  - 2.  A rose by any other name. / Frank Albrighton and Julia Thomas.  - 3.  So that's what they think. / Roger Stubbs.  - 4.  Impress in print. / Frank Albrighton and Julia Thomas  - 5.  Commercial breaks. / Cyrrhian Macrae.  - 6.  Casting your net. / Michael Stoner.  - 7.  'Happy Days' or 'Nightmare on Fleet Street? / Peter Evans.  - 8.  Why aren't we speaking to each other? / Frank Albrighton and Julia Thomas.  - 9.  Guess who's coming to dinner. / Frank Albrighton and Julia Thomas  - 10.  What are friends for? / Reggie Simpson.  - 11.  Money, money, money. / Elizabeth Smith. - 12.  Well connected. / Frank Albrighton and Julia Thomas  - 13.  All together now. / Larry D.  Lauer. - 14.  A seat at the table. / James Mahoney.  - Appendix.  - Index. 
<br/><br/><label>ISBN: </label>0335207898 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.29378  / MAN