Davidson, J.H.  1935- <br/><br/>
Offensive marketing, or, How to make your competitors followers / 
[by] Hugh Davidson; foreword by Anthony J. F. O'Reilly. 
 - London :  Penguin Books,  1972. 
 - 415 p. :  ill. ;  20 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Profitable 2. Offensive 3. Integrated 4. Strategic 5. Effectively executed 6. Offensive marketing for the future. 
<br/><br/><label>ISBN: </label>0140091173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAV