TY  - BOOK
AU  - Davidson,J.H.
TI  - Offensive marketing, or, How to make your competitors followers
SN  - 0140091173
U1  - 658.8 
PY  - 1972///
CY  - London
PB  - Penguin Books
KW  - Marketing
N1  - Includes bibliographical references and index; 1. Profitable 2. Offensive 3. Integrated 4. Strategic 5. Effectively executed 6. Offensive marketing for the future
ER  -