Mody, Bella. <br/><br/>
Designing messages for development communication :  an audience participation-based approach / 
Bella Mody ; illustrations by Mary Rolston Singh. 
 - New Delhi ;  Newbury Park, Calif. :  SAGE,  1991. 
 - 211 p. :  ill. ;  23 cm. 
 - Communication and human values / series editors, Robert A. White, Michael Traber. .
<br/><br/> Includes index. 
<br/><br/>Preface.  - 1.  Development communication.  - 2.  The invisible audience.  - 3.  Audience participation-based message design : the idea.  -  4.  Audience participation-based message design : implementation and ethics.  - 5.  Designing messages that communicate.  - 6.  How to research the audience. - 7.  Audience-responsive topics.  - 8.  Audience-responsive message formats.  - 9.  Writing message specifications and objectives.  - 10.  Pretesting audience response.  - 11.  Summary.  -  Appendix.  - Index.  - About the author. 
<br/><br/><label>ISBN: </label>0803991061 (US-pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Mass media--Developing countries.
<br/><br/><label>Dewey Class. No.: </label>302.23091724  / MOD