TY  - BOOK
AU  - Mody,Bella
AU  - Traber,Michael
AU  - White,Robert A.
TI  - Designing messages for development communication: an audience participation-based approach 
T2  - Communication and human values / series editors, Robert A. White, Michael Traber
SN  - 0803991061 (US-pbk.)
U1  - 302.23091724 
PY  - 1991///
CY  - New Delhi, Newbury Park, Calif.
PB  - SAGE
KW  - Mass media
KW  - Audiences
KW  - Developing countries
N1  - Includes index; Preface.  - 1.  Development communication.  - 2.  The invisible audience.  - 3.  Audience participation-based message design : the idea.  -  4.  Audience participation-based message design : implementation and ethics.  - 5.  Designing messages that communicate.  - 6.  How to research the audience. - 7.  Audience-responsive topics.  - 8.  Audience-responsive message formats.  - 9.  Writing message specifications and objectives.  - 10.  Pretesting audience response.  - 11.  Summary.  -  Appendix.  - Index.  - About the author
ER  -