TY  - BOOK
AU  - Jensen,Klaus Bruhn
TI  - A handbook of media and communication research: qualitative and quantitative methodologies 
SN  - 0415225884 (pbk.)
U1  - 302.2072 
PY  - 2002///
CY  - London, New York
PB  - Routledge
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. [294]-325) and index
ER  -