TY  - BOOK
AU  - Morgan,Nigel
AU  - Pritchard,Annette
TI  - Advertising in tourism and leisure
SN  - 0750645318 (hbk.)
U1  - 659.293384791 
PY  - 2000///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Advertising
KW  - Tourism
N1  - Includes bibliographical references and index; Pt. One: Advertising creation: 1. Understanding tourism and leisure advertising. 2. What makes good advertising? 3. Planning the complete campaign. 4. Advertising research. - Pt. Two: Advertising challenges: 5. The dynamic advertising environment. 6. Matching markets and advertising appeals. 7. Creativity and advertising opportunities. - Pt. Three: Advertising brands: 8.Building powerful tourism and leisure brands. 9. Advertising and brand positioning. 10. Advertising destination brands. - Pt. Four: Advertising futures: 11. New advertising vistas
ER  -