Quelch, John A. <br/><br/>
The new global brands :  managing non-government organizations in the 21st century / 
John A. Quelch, Nathalie Laidler-Kylander. 
 - Mason, Ohio :  Thomson / South-Western,  c2006. 
 - vi, 324 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>032432023X (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Non-governmental organizations--Management.<br/>Non-governmental organizations--Case studies.<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / QUE