TY  - BOOK
AU  - Mourkogiannis,Nikos
TI  - Purpose: the starting point of great companies 
SN  - 9780230605305 (pbk.)
U1  - 658.4012 
PY  - 2006///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Strategic planning
KW  - Success in business
KW  - Business planning
N1  - Includes bibliographical references and index; Pt. 1. What is purpose? - Pt. II. Great stories of purpose. - Pt. III. How purpose builds greatness
ER  -