TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts & cases 
SN  - 0131123726
U1  - 658.4012 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index; Introduction : How to analyze a business case. - Part 1 Overview of strategic management : 1. The nature of strategic management . - Part 2 Strategy formulation. - 2. The business mission. - 3. The external assessment. - 4. The internal assessment. - 5. Strategies in action. - 6. Strategy analysis and choice. - Part 3 Strategy implementation : 7. Implementing strategies: management issues. - 8. Implementing strategies: marketing, finance / accounting, R & D, and MIS issues. - Part 4 Strategy evaluation : 9. Strategy review, evaluation and control
ER  -