Customer behaviour :  consumer behaviour and beyond / 
Robert Widing ... [et al.] 
 - Pacific Rim ed. 
 - Melbourne :  Thomson Learning,  c2003. 
 - xxiii, 560 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0170107868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer satisfaction.<br/>Consumers' preferences.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CUS