TY  - BOOK
AU  - Widing,Robert E.
TI  - Customer behaviour: consumer behaviour and beyond 
SN  - 0170107868
U1  - 658.8342 
PY  - 2003///
CY  - Melbourne
PB  - Thomson Learning
KW  - Consumer behavior
KW  - Consumer satisfaction
KW  - Consumers' preferences
KW  - Marketing
ER  -