Roman, Kenneth <br/><br/>
How to advertise :  [building brands and businesses in the new marketing world] / 
Kenneth Roman and Jane Maas with Martin Nisenholtz. 
 - 3rd ed., completely revised and updated new ed. 
 - New York :  Thomas Dunne Books/St. Martin's Press,  c2003. 
 - xix, 268 p. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0312318596 (hbk) 9780312340216 (pbk.) 0312340214 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROM