TY  - BOOK
AU  - Roman,Kenneth
AU  - Maas,Jane
AU  - Nisenholtz,Martin
TI  - How to advertise: [building brands and businesses in the new marketing world] 
SN  - 0312318596 (hbk)
U1  - 659.1 
PY  - 2003///
CY  - New York
PB  - Thomas Dunne Books/St. Martin's Press
KW  - Advertising
N1  - Includes index
ER  -