TY  - BOOK
AU  - Sonder,Mark
TI  - Event entertainment and production
T2  - The Wiley event management series
SN  - 0471263060 (hbk.)
U1  - 394.2068 
PY  - 2004///
KW  - Business entertaining
KW  - Entertaining
KW  - Planning
KW  - Special events
N1  - Includes bibliographical references and index; Foreword. Preface. PART I: THE ENTERTAINMENT & EVENT PRODUCTION INDUSTRY. 1. The Entertainment Economy: Big Business. 2. Global Opportunities for Event Entertainment and Production. 3. Becoming a Leader in the Event Entertainment and Production Fields. 4. Opportunities for Future Growth and Development. PART II: RESEARCHING, DESIGNING, PLANNING PRODUCTION, AND EVENT ENTERTAINMENT. 5. How to Research the Needs and Resources for Your Event. 6. Managing the Creative Process. 7. Strategic Planning for Event Production and Entertainment. 8. Financial Planning and Management: How to Measure the Return on Event Entertainment_(ROEE). PART III: COORDINATING EVENT ENTERTAINMENT AND PRODUCTION. 9. Selecting and Contracting Event Production and Entertainment Vendors. 10.  Musicans, Entertainment Management Companies, Agents, Managers, and Headline Entertainment.  11. Monitoring Production and Entertainment to Insure Continuous Quality. 12. Reducing Risk: Assessment, Intervention, and Control. 13. Music Licensing.  PART IV: BEST PRACTICES AND CREATIVE EVENT ENTERTAINMENT AND PRODUCTION STRATEGIES. 14. Best Practices in Event Entertainment_and Production. 15. The Standard Aspects of Multimedia Production. 16. The Future of Event Production and Entertainment. Finale.  Appendix 1: Organizations and Associations. Appendix 2: References.  Appendix 3: Internet Sites.  Appendix 4: Software.  Appendix 5: Sample Contracts.  Appendix 6: Performing Rights Organization Licenses.  Appendix 7: Technical Production Documents.  Glossary.  Index
ER  -