TY - BOOK AU - Dearlove,Des TI - Business the Richard Branson way: 10 secrets of the world's greatest brand builder SN - 1841121495 (pbk.) U1 - 338.04092 PY - 2002/// CY - Oxford PB - Capstone KW - Branson, Richard. KW - Virgin Group KW - History KW - Aeronautics, Commercial KW - Great Britain KW - Brand name products KW - Businessmen KW - Biography KW - Success in business KW - Case studies ER -