Public relations : the profession and the practice / Dan Lattimore ... [et al.]. - New York : McGraw-Hill, c2004. - xxii, 390 pages : colour illustrations ; 26 cm + 1 CD-ROM (4 3/4 in.) Rev ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th edition. ©1997. Includes bibliographical references and index. ISBN: 0072935316 (paperback) 0072932554 (CD) Subjects--Topical Terms: Public relations--United States.Public relations. Dewey Class. No.: 659.2 / PUB