Presidential campaign communication : the quest for the White House /
Craig Allen Smith.
- Cambridge ; Malden, MA : Polity Press, c2010.
- ix, 278 p. : ill. ; 25 cm.
Includes bibliographical references (p. 265-273) and index.
9780745646084 9780745646091 (pbk.)
Communication in politics--United States. Political campaigns--United States. Presidents--Election.--United States