TY - BOOK ED - Malaysia External Trade Development Corporation. TI - Malaysia: branding for the world SN - 9834128908 (pbk.) U1 - 658.82709595 PY - 2003/// CY - Petaling Jaya PB - Malaysia Design Technology Centre KW - Brand name products KW - Malaysia KW - Marketing KW - Brand choice KW - Advertising N1 - Includes index ER -