TY  - BOOK
AU  - Winninger,Thomas J.
TI  - Full price: competing on value in the new economy 
SN  - 0793139546 (hbk.)
U1  - 658.816 
PY  - 2000///
CY  - Chicago, Ill.
PB  - Dearborn Trade
KW  - Quality of products
KW  - Consumer satisfaction
KW  - Prices
KW  - Value
KW  - Competition
N1  - Preface.  - Introduction.  - 1.  Maximum Value Perception.  - 2.  Leading the Field.  - 3.  Selling the Program.  - 4.  Vertical Integration.  - 5.  Segmenting Your Services to Targeted Customers.  - 6.  Owning the Customer's Buying Cycle.  - 7.  Educating the Customer.  - 8.  Identifying Your Destination.  - 9.  Promoting Differences.  - 10.   Substantiating Value, Not Price.  - 11.  Living the Brand.  - 12.  Exploiting Technology.  - 13.  Forging the Indestructible System.  - 14.  Building the Right Team.  - 15.  The Final Imperative.  - Endnotes.  - Index
ER  -