How to plan advertising / 
edited by Alan Cooper. 
 - 2nd ed. 
 - London :  Continnum in association with the Account Planning Group,  c1997. 
 - xvii, 201 p. :  ill. ;  25 cm. 
<br/><br/> Reprinted by Thomson in 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0826457401 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Planning.
<br/><br/><label>Dewey Class. No.: </label>659.111  / HOW