Doole, Isobel. <br/><br/>
International marketing strategy :  analysis, development and implementation / 
Isobel Doole and Robin Lowe. 
 - 4th ed. 
 - London :  Thomson Learning,  c2004. 
 - xxi, 445 p. :  ill. (some col.) ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>1. Analysis - 2. Strategy development - 3. Implementation. 
<br/><br/><label>ISBN: </label>1844800253 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848  / DOO