TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development and implementation 
SN  - 1844800253 (pbk)
U1  - 658.848 
PY  - 2004///
CY  - London
PB  - Thomson Learning
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes index; 1. Analysis - 2. Strategy development - 3. Implementation
ER  -