Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund. 
 - 2nd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2003. 
 - xxi, 452 p. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0324182570 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK