TY  - BOOK
AU  - Zikmund,William G.
TI  - Essentials of marketing research
SN  - 0324182570 (pbk)
U1  - 658.83 
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes index
ER  -