Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing . ISBN: 0072864877 (hbk) Subjects--Topical Terms: Consumer behaviorMarketing. Dewey Class. No.: 658.8342 / PET