TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0072864877 (hbk)
U1  - 658.8342 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
ER  -