Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - 12th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2005. 
 - xxxiii, 697 p. :  col. ill., col. maps ;  29 cm. +  1 electronic optical disc (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>1 electronic optical disc (4 3/4 in.) : Student CD-ROM to accompany International Marketing 12/e 
<br/><br/><label>ISBN: </label>0072833718 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT