TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing SN - 0072833718 (hbk) U1 - 658.84 PY - 2005/// CY - Boston PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes; 1 electronic optical disc (4 3/4 in.) : Student CD-ROM to accompany International Marketing 12/e ER -