Investment fables : exposing the myths of "can't miss" investment strategies /
Aswath Damodaran.
- London : Financial Times Prentice Hall, c2004.
- xxvii, 539 p. : ill. ; 24 cm.
- Financial Times Prentice Hall books. .
Investment Fables : Tall Tales about stocks. - Ch. 1. Introduction. - Ch. 2. High dividend stocks: Bonds with price appreciation? - Ch. 3. This stock is so cheap! The low price-earnings story. - Ch. 4. Less than book value? what a bargain! - Ch. 5. Stable earnings, better investment? - Ch. 6. In search of excellence: Are good companies good investments? - Ch. 7. Grow, baby, grow! : The growth story. - Ch. 8. The worst is behind you: The contrarian story. - Ch. 9. The next big thing: new businesses and young companies. - Ch. 10. Mergers and returns: The acquisitive company. - Ch. 11. A sure thing: No risk and sure profits. - Ch. 12. It's all upside: the momentum story. Ch. 13. Follow the experts. - Ch. 14. In the long term....Myths about markets. - Ch. 15. Ten lessons for investors.