Burn, Andrew

Analysing media texts / Andrew Burn and David Parker. - London : Continuum, c2003. - 90 p. : ill. ; 22 cm. - Continuum research methods series. .

Series Introduction. - Acknowledgements. - 1. Multimodality and Textual Analysis. - 2. The Skater and the Old Man: Multimodal Design and Moving Image Production. - 3. Chocolate Politics: Analysing Websites. - 4. Returning to Hogwarts: The Modality of Computer Games. - 5. Transforming Hannibal: Interview Data and Textual Analysis. 6. Key Principles and Practices. - References. - Index.

082646470x (pbk.)


Research--Methodology.
Mass media--Research--Methodology.
Content analysis (Communication).
Discourse analysis.
Semiotics.

302.23072 / BUR