Analysing media texts /
Andrew Burn and David Parker.
- London : Continuum, c2003.
- 90 p. : ill. ; 22 cm.
- Continuum research methods series. .
Series Introduction. - Acknowledgements. - 1. Multimodality and Textual Analysis. - 2. The Skater and the Old Man: Multimodal Design and Moving Image Production. - 3. Chocolate Politics: Analysing Websites. - 4. Returning to Hogwarts: The Modality of Computer Games. - 5. Transforming Hannibal: Interview Data and Textual Analysis. 6. Key Principles and Practices. - References. - Index.
082646470x (pbk.)
Research--Methodology. Mass media--Research--Methodology. Content analysis (Communication). Discourse analysis. Semiotics.