TY  - BOOK
AU  - Burn,Andrew
AU  - Parker,David
TI  - Analysing media texts
SN  - 082646470x (pbk.)
U1  - 302.23072 
PY  - 2003///
CY  - London
PB  - Continuum
KW  - Research
KW  - Methodology
KW  - Mass media
KW  - Content analysis (Communication)
KW  - Discourse analysis
KW  - Semiotics
N1  - Series Introduction. - Acknowledgements. - 1. Multimodality and Textual Analysis. - 2.  The Skater and the Old Man: Multimodal Design and Moving Image Production. - 3.  Chocolate Politics: Analysing Websites. - 4.  Returning to Hogwarts: The Modality of Computer Games. - 5. Transforming Hannibal: Interview Data and Textual Analysis. 6.  Key Principles and Practices.  - References. - Index
ER  -