The complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour /
Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk.
- New York, NY : John Wiley c1992.
- xiv, 306 p. : ill. ; 24 cm.
0471549088 (hbk.) 9780471549086 (hbk.)
Special events industry--Handbooks, manuals, etc. Special events--Handbooks, manuals, etc. Publicity--Handbooks, manuals, etc. Marketing--Management--Handbooks, manuals, etc. Meetings--Planning--Handbooks, manuals, etc.