Goetsch, David L.

Effective customer service : ten steps for technical professions / David L. Goetsch, Stanley B. Davis. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xv, 288 p. : ill. ; 24 cm. - NetEffect series. Technology skills. .

Introduction: Ten-step model for effective customer service. - 1. Understand effective customer service and its importance. - 2. Set the tone and companywide expectations. - 3. Identify what your customers want. - 4. Benchmark the company's processes. - 5. Compare actual performance against Benchmarks identify root causes of performance problems and make improvements. - 6. Provide training for employees and customers. - 7. Turn difficult and dissatisfied customers into loyal repeat customers. - 8. Communicate effectively and often with customers. - 9. Establish internal customer satisfaction. - 10. Establish a customer-oriented culture. - Index.

0130485292 (pbk.)


Customer services.

658.812 / GOE