TY  - BOOK
AU  - Orlik,Peter B.
TI  - Broadcast/cable copywriting
SN  - 0205393241
U1  - 808.066791 
PY  - 2004///
CY  - Boston, MA
PB  - Allyn and Bacon
KW  - Broadcasting
KW  - Authorship
KW  - Broadcast advertising
N1  - Includes bibliographical references and index
ER  -