Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 3rd ed., Int. ed. - Upper Saddle River, N.J. : Prentice Hall International, c2000. - xxi, 699 p. ; 26 cm.

Accompanied by : 1 computer laser optical disc (4 3/4 in.) : SPSS student version 10.0 for Windows. Prentice Hall edition for Windows 95/98/2000. With student assistant and data sets for Marketing Research. 3rd ed. c1994. Prentice Hall. ISBN0130336254 Accompanied by : 1 computer laser optical disc (4 3/4 in.) : SPSS student version 9.0 for Windows. Prentice Hall edition for Windows 95 or Windows 98. With student assistant and data sets for Marketing Research. 3rd ed. c1994. Prentice Hall. ISBN 0130193445 Accompanied by : Marketing research : Instructor's Manual. by Alvin C. Burns, Ronald F. Bush.3rd ed. ISBN 0130162914 Accompanied by : Marketing research : Test Item File. by Alvin C. Burns, Ronald F. Bush.3rd ed. ISBN 0130162922

0130174513 (Int. ed.) 0130705608


Marketing research.

658.83 / BUR