Mooij, Marieke K. de,  1943- <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising / 
Marieke de Mooij. 
 - Thousand Oaks, Calif. :  SAGE,  c2004. 
 - xiv, 345 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising. 
<br/><br/><label>ISBN: </label>0761926690 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies.<br/>Consumers--Psychology.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MOO