Kurtz, David L. Contemporary marketing / At head of title: Boone&Kurtz David L. Kurtz. - 2015 update edition. - xxxiii, 670, A-14, B-6, G-13, I-44 pages : illustrations ; 29 cm Includes bibliographical references and index. ISBN: 9781285187624 (paperback) Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / KUR 2015