TY  - BOOK
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9781285187624 (paperback)
U1  - 658.8 
PY  - 2015///]
CY  - Stamford, CT
PB  - Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -