White, Jon. <br/><br/>
Strategic communications management :  making public relations work / 
Jon White, Laura Mazur. 
 - xvi, 277 pages ;  24 cm. 
 - The EIU series .
<br/><br/>Includes bibliographical references (pages 269-271) and index. 
<br/><br/><label>ISBN: </label>0201593769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Communication in management.<br/>Corporate image.<br/>Public relations--Corporations--Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.2  / WHI