Consumer behaviour / 
Leon Schiffman... [et al.] 
 - 3rd ed. 
 - Frenchs Forest, N.S.W. :  Pearson Education Australia,  c2005. 
 - xvi, 653 p. :  ill. (some col.), tables ;  26 cm. 
<br/><br/> Previous ed.: Prentice Hall, 2001. 
<br/><br/>Includes bibbliographical references and index. 
<br/><br/>Part 1: Introduction - 1. The foundations of consumer behaviour - 2. Market segmentation -- Part 2: The consumer as an individual - 3. Consumer needs and motivation - 4. Consumer personality and self-concept - 5. Consumer perception - 6. Learning and consumer involvement - 7. The nature of consumer attitudes -- Part 3: Consumers in their social and cultural settings - 8. Social influences on buyer behaviour - 9. The family - 10. Social class and consumer behaviour - 11. The influence of culture on consumer behaviour - 12. Subcultural aspects of consumer behaviour - 13. Cross-cultural consumer behaviour: an international perspective -- Part 4" The decision-making process - 14. Decision making - 15. Consumer influence and diffusion of innovations - 16. Organisational buying -- Part 5: Consumer behaviour and society - 17. Public policy and consumer protection. 
<br/><br/><label>ISBN: </label>174103163X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON