Marketing :  creating and delivering value / 
Pascale G. Quester ... [et al.] 
 - 4th ed. 
 - Sydney :  McGraw-Hill,  c2004. 
 - xxxv, 682 [13] p. :  ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/> The new edition of this text is driven by the creation of customer and shareholder value. It has evolved from the traditional 4Ps but embraces new shifts in the industry and takes introductory students on an exploration of marketing with unprecedented vitality and energy. Quester from Uni of Adelaide, McGuiggan from UTS. 
<br/><br/><label>ISBN: </label>0074712292 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR